BLS GROUP leader in the respiratory protection products, contacted us for a new corporate film. The brief was to tell the company starting from its founding values. We developed the idea around the term “care”. “Taking care” and “doing thing with care” became the cornerstones of the film. The film has been translated into seven languages.

Client: BLS Group

Project: We care

Directed: Studio Nicama

Copy: Ugo Testoni

Output: video 4k

language: ITA, UK, FR, ESP, BRA, DE, RUS