BLS GROUP

BLS Group, an historic brand in the production of respiratory protective devices, needed to communicate the profound transformation that the company was initiating. This process has been accelerated by Covid.

After several video productions, BLS asked Studio Nicama to help them communicate the transformation taking place in a more global way. We have helped BLS create a unique and more effective communication strategy.

In the last two years, we have radically changed BLS's approach to communication, reinforcing its brand identity and standardizing its visual appearance.

The work started with a great photographic effort. The wide catalogue has been re-shot both as still-life and as worn. We have created video tutorials and redesigned the graphic communication of flyers, catalogues and brochures.

We worked on the spatial and graphic concept of all the international trade fairs.

In 2021, the “Everyone has the right to a safe job” campaign was launched. Multilingual and multi-subject campaign, which through a pun wanted to emphasize the importance of working safely and the right of everyone to work.

In 2022, always starting from the founding values ​​of the company and taking up the safety concepts that distinguish the work of BLS, we created the "Never Stop Breathing" campaign which features real workers engaged in many fronts and who use BLS masks on their daily job. An international account of the working scenario seen firsthand by those who deal with their own safety every day.

In 2024 BLS hired Giovanni Soldini, world renowned Ocean Sailor, as a testimonial sharing the same values on safety and innovation.

Credits:
Creative Direction e Art Direction: Studio Nicama e KES - Stefano Ginestroni
Photography and video: Studio Nicama